PRIVACY POLICY

CUSTOMER PRIVACY POLICY
EFFECTIVE DATE: SEPTEMBER 2025

AT BEAUTY QUEEN, WE VALUE THE TRUST YOU PLACE IN US AND ARE COMMITTED TO SAFEGUARDING YOUR PERSONAL INFORMATION. THIS PRIVACY POLICY EXPLAINS HOW WE COLLECT, USE, STORE, AND PROTECT YOUR DATA WHEN YOU INTERACT WITH OUR WEBSITE, MAKE A PURCHASE, OR SUBSCRIBE TO OUR COMMUNICATIONS.
BY ACCESSING OUR SERVICES, YOU AGREE TO THE PRACTICES DESCRIBED BELOW.

IF YOU DO NOT AGREE WITH OUR PRIVACY PRACTICES, YOU MAY CHOOSE TO LIMIT OR OPT OUT OF CERTAIN DATA COLLECTION AND MARKETING COMMUNICATIONS AS DESCRIBED IN THIS POLICY.

1. SCOPE OF THIS POLICY.

THIS PRIVACY POLICY APPLIES TO ALL PERSONAL INFORMATION COLLECTED THROUGH BEAUTY QUEEN’S WEBSITE, SHOPIFY CHECKOUT, KLAVIYO EMAIL MARKETING, AND RELATED SERVICES.
IT APPLIES TO INDIVIDUALS IN HONG KONG, THE EUROPEAN UNION, THE UNITED STATES, CHINA, AUSTRALIA, AND OTHER GLOBAL MARKETS WHERE BEAUTY QUEEN OPERATES.

2. INFORMATION WE COLLECT.

WE COLLECT ONLY THE INFORMATION NECESSARY TO FULFILL YOUR ORDER AND PROVIDE YOU WITH A SEAMLESS SHOPPING EXPERIENCE. THIS INCLUDES:

YOUR NAME, EMAIL ADDRESS, BILLING ADDRESS, SHIPPING ADDRESS, AND PHONE NUMBER
PAYMENT DETAILS PROVIDED SECURELY THROUGH SHOPIFY CHECKOUT
ORDER HISTORY, INCLUDING PRODUCTS PURCHASED AND PREFERENCES
EMAIL ENGAGEMENT DATA WHEN YOU SUBSCRIBE TO OUR MARKETING COMMUNICATIONS VIA KLAVIYO
TECHNICAL DATA SUCH AS IP ADDRESS, BROWSER TYPE, AND DEVICE IDENTIFIERS TO IMPROVE SITE PERFORMANCE

WE DO NOT INTENTIONALLY COLLECT SENSITIVE INFORMATION SUCH AS GOVERNMENT-ISSUED IDENTIFICATION NUMBERS, MEDICAL DATA, OR BIOMETRIC IDENTIFIERS.

3. WHEN WE COLLECT YOUR INFORMATION.

WE COLLECT PERSONAL INFORMATION WHEN YOU:

PLACE AN ORDER THROUGH OUR SHOPIFY STORE
SUBSCRIBE TO BEAUTY QUEEN EMAILS THROUGH KLAVIYO
CREATE AN ACCOUNT OR CHOOSE TO SAVE CHECKOUT INFORMATION
CONTACT OUR CUSTOMER SUPPORT TEAM
ENGAGE WITH OUR WEBSITE, INCLUDING COOKIES AND SIMILAR TRACKING TECHNOLOGIES

4. HOW WE USE YOUR INFORMATION.

WE USE YOUR PERSONAL INFORMATION FOR THE FOLLOWING PURPOSES:

TO PROCESS AND FULFILL ORDERS, INCLUDING PAYMENT AND SHIPPING
TO COMMUNICATE WITH YOU ABOUT ORDERS, PRODUCTS, AND SERVICES
TO SEND MARKETING COMMUNICATIONS AND PRODUCT UPDATES WITH YOUR CONSENT
TO IMPROVE OUR WEBSITE, SERVICES, AND CUSTOMER EXPERIENCE
TO PREVENT FRAUDULENT TRANSACTIONS THROUGH SHOPIFY’S BUILT-IN FRAUD DETECTION SYSTEM
TO COMPLY WITH LEGAL OBLIGATIONS AND APPLICABLE PRIVACY LAWS

WE DO NOT SELL YOUR DATA TO THIRD PARTIES.

5. YOUR CHOICE TO OPT OUT.

YOU HAVE THE RIGHT TO OPT OUT OF CERTAIN USES OF YOUR PERSONAL INFORMATION:

OPTING OUT OF MARKETING COMMUNICATIONS
YOU MAY OPT OUT OF MARKETING EMAILS AT ANY TIME BY CLICKING THE “UNSUBSCRIBE” LINK IN ANY EMAIL OR BY CONTACTING US AT CONTACT@BEAUTYQUEENHK.COM.
EVEN AFTER OPTING OUT OF MARKETING, WE MAY STILL SEND YOU ESSENTIAL SERVICE-RELATED EMAILS SUCH AS ORDER CONFIRMATIONS AND SHIPPING UPDATES.

OPTING OUT OF COOKIES AND TRACKING TECHNOLOGIES
YOU MAY DISABLE OPTIONAL COOKIES AND SIMILAR TECHNOLOGIES THROUGH YOUR BROWSER SETTINGS OR VIA OUR WEBSITE’S COOKIE BANNER.

OPTING OUT OF TARGETED ADVERTISING AND DATA SHARING
IF YOU ARE IN THE UNITED STATES OR EUROPEAN UNION, YOU MAY REQUEST TO OPT OUT OF HAVING YOUR DATA SHARED FOR TARGETED ADVERTISING PURPOSES BY CONTACTING CONTACT@BEAUTYQUEENHK.COM.

OPTING OUT OF ACCOUNT RETENTION
IF YOU CREATED AN ACCOUNT BUT NO LONGER WISH TO KEEP IT, YOU MAY REQUEST DELETION OF YOUR ACCOUNT AND PERSONAL DATA BY CONTACTING US DIRECTLY.

6. DATA SHARING.

WE SHARE YOUR DATA ONLY WITH TRUSTED THIRD PARTIES NECESSARY TO PROVIDE SERVICES TO YOU. THESE INCLUDE:

SHOPIFY, WHICH POWERS OUR STORE AND CHECKOUT
KLAVIYO, WHICH MANAGES OUR MARKETING EMAILS
PAYMENT PROCESSORS AND SHIPPING CARRIERS TO COMPLETE YOUR ORDERS
LEGAL AUTHORITIES WHEN REQUIRED BY LAW OR TO PROTECT AGAINST FRAUD

THESE PARTIES ARE CONTRACTUALLY REQUIRED TO HANDLE YOUR DATA SECURELY AND IN COMPLIANCE WITH APPLICABLE PRIVACY LAWS.

7. INTERNATIONAL DATA TRANSFERS.

YOUR DATA MAY BE TRANSFERRED AND STORED OUTSIDE YOUR HOME COUNTRY, INCLUDING THE UNITED STATES AND CANADA, WHERE SHOPIFY AND KLAVIYO SERVERS ARE LOCATED.
WE TAKE STEPS TO ENSURE THAT INTERNATIONAL TRANSFERS COMPLY WITH RELEVANT PRIVACY LAWS, SUCH AS GDPR FOR EUROPEAN CUSTOMERS.

8. COOKIES AND TRACKING TECHNOLOGIES.

WE USE COOKIES TO ENHANCE YOUR EXPERIENCE AND MEASURE SITE PERFORMANCE. COOKIES MAY BE STRICTLY NECESSARY FOR SITE FUNCTIONALITY OR OPTIONAL FOR ANALYTICS AND MARKETING PURPOSES.
YOU CAN ADJUST COOKIE PREFERENCES THROUGH YOUR BROWSER OR OUR COOKIE SETTINGS TOOL.

9. DATA RETENTION.

WE KEEP YOUR PERSONAL DATA ONLY AS LONG AS NEEDED TO FULFILL THE PURPOSES OUTLINED IN THIS POLICY:

ORDER AND TRANSACTION DATA IS TYPICALLY RETAINED FOR SEVEN YEARS FOR TAX AND LEGAL COMPLIANCE
MARKETING DATA IS RETAINED UNTIL YOU UNSUBSCRIBE OR REQUEST DELETION

ONCE DATA IS NO LONGER NEEDED, IT WILL BE SECURELY DELETED OR ANONYMIZED.

10. SECURITY MEASURES.

WE IMPLEMENT STRICT SECURITY MEASURES TO PROTECT YOUR DATA, INCLUDING ENCRYPTED CHECKOUT THROUGH SHOPIFY, SECURE SERVERS, AND RESTRICTED ACCESS TO SENSITIVE INFORMATION.

11. CHILDREN'S PRIVACY.

OUR SERVICES ARE NOT INTENDED FOR CHILDREN UNDER THE AGE OF 13, AND WE DO NOT KNOWINGLY COLLECT PERSONAL INFORMATION FROM CHILDREN.
IF WE DISCOVER THAT SUCH DATA HAS BEEN COLLECTED, WE WILL PROMPTLY DELETE IT.

12. YOUR RIGHTS.

DEPENDING ON WHERE YOU LIVE, YOU MAY HAVE THE FOLLOWING RIGHTS:

TO ACCESS A COPY OF THE PERSONAL DATA WE HOLD ABOUT YOU
TO REQUEST CORRECTION OR UPDATES TO YOUR DATA
TO REQUEST DELETION OF YOUR PERSONAL INFORMATION
TO WITHDRAW CONSENT FOR MARKETING COMMUNICATIONS
TO REQUEST THAT YOUR DATA NOT BE SHARED FOR TARGETED ADVERTISING

TO EXERCISE ANY OF THESE RIGHTS, PLEASE EMAIL CONTACT@BEAUTYQUEENHK.COM.
WE WILL VERIFY YOUR IDENTITY BEFORE FULFILLING YOUR REQUEST.

13. UPDATES TO THIS POLICY.

WE MAY UPDATE THIS PRIVACY POLICY TO REFLECT CHANGES IN OUR BUSINESS OR LEGAL OBLIGATIONS.
THE REVISED VERSION WILL BE POSTED ON OUR WEBSITE WITH THE UPDATED EFFECTIVE DATE.

14. CONTACT INFORMATION.

FOR QUESTIONS OR PRIVACY-RELATED REQUESTS, PLEASE CONTACT:

BEAUTY QUEEN PRIVACY TEAM
EMAIL: CONTACT@BEAUTYQUEENHK.COM

APPENDIX 1 – AUSTRALIAN RESIDENTS

FOR AUSTRALIAN RESIDENTS, YOUR PERSONAL INFORMATION IS MANAGED IN ACCORDANCE WITH THE AUSTRALIAN PRIVACY PRINCIPLES.
YOU MAY REQUEST ACCESS TO OR CORRECTION OF YOUR PERSONAL DATA AT ANY TIME BY CONTACTING CONTACT@BEAUTYQUEENHK.COM.

IF YOU ARE DISSATISFIED WITH HOW WE HANDLE YOUR DATA, YOU MAY ALSO LODGE A COMPLAINT WITH THE OFFICE OF THE AUSTRALIAN INFORMATION COMMISSIONER (OAIC).

APPENDIX 2 – RESIDENTS OF CHINA AND SELECT ASIAN COUNTRIES

FOR RESIDENTS OF CHINA, HONG KONG, AND OTHER ASIAN MARKETS, WE WILL SEEK YOUR CONSENT BEFORE COLLECTING OR TRANSFERRING PERSONAL INFORMATION OUTSIDE OF YOUR JURISDICTION WHEN REQUIRED BY LAW.
DATA WILL BE STORED SECURELY AND USED ONLY FOR THE PURPOSES DESCRIBED IN THIS POLICY.

APPENDIX 3 – US SMS AND INSTANT MESSAGES

IF YOU OPT IN TO RECEIVE SMS OR INSTANT MESSAGES FROM BEAUTY QUEEN, YOU CONSENT TO RECEIVE UPDATES ABOUT PRODUCTS, SERVICES, AND PROMOTIONS.
STANDARD MESSAGE AND DATA RATES MAY APPLY. YOU CAN OPT OUT AT ANY TIME BY REPLYING STOP.
FOR HELP, CONTACT CONTACT@BEAUTYQUEENHK.COM.

APPENDIX 4 – US RESIDENTS (INCLUDING CALIFORNIA)

FOR US RESIDENTS, INCLUDING THOSE IN CALIFORNIA, YOU HAVE THE RIGHT TO:

REQUEST DISCLOSURE OF THE CATEGORIES AND SPECIFIC PIECES OF PERSONAL INFORMATION WE HAVE COLLECTED ABOUT YOU
REQUEST CORRECTION OR DELETION OF YOUR DATA
OPT OUT OF THE SALE OR SHARING OF YOUR PERSONAL DATA FOR TARGETED ADVERTISING PURPOSES

TO MAKE A REQUEST, EMAIL CONTACT@BEAUTYQUEENHK.COM.
WE WILL VERIFY YOUR IDENTITY BEFORE FULFILLING YOUR REQUEST.

EVEN AFTER OPTING OUT, WE MAY STILL NEED TO PROCESS CERTAIN INFORMATION TO COMPLETE YOUR ORDERS OR COMPLY WITH LEGAL OBLIGATIONS.

FINAL NOTE

BY CONTINUING TO USE BEAUTY QUEEN’S WEBSITE AND SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS.
YOUR PRIVACY MATTERS TO US, AND WE ARE DEDICATED TO PROTECTING IT WITH THE HIGHEST STANDARDS OF CARE.