TERMS AND CONDITIONS OF SALE

EFFECTIVE DATE: SEPTEMBER 2025

TERMS AND CONDITIONS OF SALE

1. GENERAL PROVISIONS

1.1. THESE TERMS AND CONDITIONS OF SALE ("TERMS") GOVERN THE SALE OF PRODUCTS ("PRODUCTS") BY BEAUTY QUEEN LIMITED ("BEAUTY QUEEN", "WE", "US", "OUR") TO YOU, THE CONSUMER ("YOU"), THROUGH OUR WEBSITE (THE "WEBSITE").

1.2. BY PLACING AN ORDER YOU AGREE TO BE BOUND BY THESE TERMS AND BY THE TERMS OF USE OF THE WEBSITE. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT PURCHASE PRODUCTS FROM THE WEBSITE.

1.3. PRODUCTS OFFERED ON THE WEBSITE ARE INTENDED FOR PERSONAL, NON-COMMERCIAL USE. IF YOU ARE UNDER THE AGE OF MAJORITY IN YOUR JURISDICTION, YOU MUST HAVE THE CONSENT OF A PARENT OR LEGAL GUARDIAN BEFORE PURCHASING.

1.4. WE RESERVE THE RIGHT TO AMEND THESE TERMS FROM TIME TO TIME. THE VERSION OF THE TERMS APPLICABLE TO YOUR ORDER IS THE VERSION PUBLISHED ON THE WEBSITE AT THE TIME YOU PLACE YOUR ORDER.

1.5. THESE TERMS SHOULD BE READ IN CONJUNCTION WITH OUR PRIVACY POLICY AND COOKIE POLICY AS PUBLISHED ON THE WEBSITE.

2. PRODUCT INFORMATION AND AVAILABILITY

2.1. PRODUCT DESCRIPTIONS, PRODUCT CODES AND PRICES ARE PROVIDED ON THE WEBSITE.

2.2. IMAGES OF PRODUCTS ON THE WEBSITE ARE ILLUSTRATIVE ONLY. WHILE WE STRIVE FOR ACCURACY, COLOURS, TEXTURES AND FINISHES MAY VARY DEPENDING ON YOUR DEVICE. RELY ON THE WRITTEN DESCRIPTION FOR PRECISE INFORMATION.

2.3. WE MAY REFUSE OR CANCEL ORDERS THAT APPEAR TO BE PLACED FOR RESELLING, IN ABNORMAL QUANTITIES, OR FOR OTHER UNAUTHORIZED PURPOSES. THESE RESTRICTIONS MAY APPLY TO ORDERS PLACED USING THE SAME ACCOUNT, PAYMENT METHOD, BILLING OR SHIPPING ADDRESS.

2.4. PRODUCTS IN YOUR SHOPPING CART ARE NOT RESERVED AND MAY BE PURCHASED BY OTHER CUSTOMERS. IF ANY PRODUCT BECOMES UNAVAILABLE AFTER YOU PLACE YOUR ORDER, WE WILL NOTIFY YOU AND CANCEL THE ORDER IN WHOLE OR IN PART; YOU WILL ONLY PAY FOR PRODUCTS THAT ARE AVAILABLE.

3. PRICES

3.1. PRICES ARE DISPLAYED ON THE WEBSITE IN THE CURRENCY INDICATED FOR EACH TERRITORY. PRICES MAY INCLUDE OR EXCLUDE TAXES DEPENDING ON THE DELIVERY DESTINATION; DELIVERY CHARGES, WHERE APPLICABLE, WILL BE ADDED AT CHECKOUT.

3.2. FOR INTERNATIONAL ORDERS, LOCAL TAXES, DUTIES OR IMPORT CHARGES MAY APPLY. WHERE PRE-PAYMENT OF IMPORT CHARGES IS OFFERED AT CHECKOUT, THE AMOUNT SHOWN WILL COVER THOSE CHARGES AND NO FURTHER AMOUNTS SHOULD BE DUE ON DELIVERY. WHERE PRE-PAYMENT IS NOT OFFERED, YOU ARE RESPONSIBLE FOR ANY TAXES, DUTIES OR CHARGES DETERMINED BY THE AUTHORITIES OF THE DELIVERY DESTINATION.

3.3. WE USE REASONABLE CARE TO ENSURE PRICES ARE CORRECT. IN THE EVENT OF A CLEAR PRICING ERROR, WE MAY CANCEL YOUR ORDER AND REFUND ANY AMOUNTS PAID.

3.4. WE RESERVE THE RIGHT TO AMEND PRICES AT ANY TIME; CHANGES WILL NOT AFFECT ORDERS FOR WHICH WE HAVE ALREADY RECEIVED A PURCHASE ORDER AND SENT AN ORDER ACCEPTANCE.

4. PLACING AN ORDER — FORMATION OF CONTRACT

4.1. TO PLACE AN ORDER YOU MUST FOLLOW THE WEBSITE INSTRUCTIONS: SELECT PRODUCTS, ADD THEM TO YOUR CART, PROVIDE THE REQUIRED INFORMATION, SELECT A PAYMENT METHOD, ACCEPT THESE TERMS AND COMPLETE THE CHECKOUT PROCESS.

4.2. BEFORE SUBMITTING YOUR ORDER YOU WILL HAVE THE OPPORTUNITY TO REVIEW YOUR SELECTION, TOTAL PRICE AND DELIVERY CHARGES AND TO CORRECT ANY ERRORS.

4.3. BY PLACING AN ORDER YOU AGREE TO PAY THE PRICE QUOTED FOR THE PRODUCTS AND ANY APPLICABLE DELIVERY CHARGES AND TAXES.

4.4. THE WEBSITE LISTINGS DO NOT CONSTITUTE A BINDING OFFER BY US BUT AN INVITATION TO OFFER. ALL ORDERS ARE SUBJECT TO OUR ACCEPTANCE. AFTER YOU PLACE AN ORDER YOU WILL RECEIVE AN ORDER CONFIRMATION BY EMAIL. THIS CONFIRMATION IS NOT AN ACCEPTANCE. A CONTRACT IS FORMED ONLY WHEN WE SEND YOU A SHIPPING CONFIRMATION EMAIL ("ORDER ACCEPTANCE").

4.5. WE MAY REJECT OR CANCEL YOUR ORDER, IN WHOLE OR IN PART, IF: (I) PAYMENT AUTHORIZATION CANNOT BE OBTAINED; (II) FRAUDULENT, ILLEGAL OR UNAUTHORIZED ACTIVITY IS SUSPECTED; OR (III) WE REASONABLY BELIEVE THE PRODUCTS ARE BEING PURCHASED FOR COMMERCIAL PURPOSES.

5. PAYMENT

5.1. YOU MUST PAY THE PRICE OF THE PRODUCTS, ANY APPLICABLE TAXES, FEES FOR ADDITIONAL SERVICES (E.G. PERSONALISATION), AND DELIVERY CHARGES AS SET OUT AT CHECKOUT.

5.2. PAYMENT IS DUE WHEN YOU PLACE YOUR ORDER. BY PLACING AN ORDER YOU AUTHORISE US AND/OR OUR PAYMENT SERVICE PROVIDERS TO CHARGE YOUR SELECTED PAYMENT METHOD OR TO OBTAIN PAYMENT AUTHORIZATION.

5.3. WE ACCEPT THE PAYMENT METHODS DISPLAYED AT CHECKOUT. CERTAIN PAYMENT METHODS ARE PROVIDED BY THIRD PARTIES AND ARE SUBJECT TO THEIR TERMS; WE ARE NOT RESPONSIBLE FOR THE OPERATION OF THOSE PAYMENT SERVICES.

5.4. IF PAYMENT CANNOT BE PROCESSED OR AUTHORISATION IS REFUSED, WE MAY CANCEL YOUR ORDER IMMEDIATELY AND WILL INFORM YOU.

5.5. YOU ARE RESPONSIBLE FOR ANY FEES OR CHARGES IMPOSED BY YOUR BANK OR PAYMENT PROVIDER IN CONNECTION WITH THE TRANSACTION.

5.6. WE WILL ISSUE AN ELECTRONIC INVOICE FOR EACH ORDER BASED ON THE INFORMATION YOU PROVIDED WHEN PLACING THE ORDER.

6. SHIPPING AND DELIVERY

6.1. PRODUCTS MAY BE DELIVERED INTERNATIONALLY TO DESTINATIONS WE SUPPORT ON THE WEBSITE.

6.2. DELIVERY IS CARRIED OUT BY THE COURIER SELECTED BY US. FOR SHIPMENTS TO HONG KONG, MACAO AND CHINA WE USE SF EXPRESS. FOR SHIPMENTS TO ALL OTHER DESTINATIONS WE USE UPS. PLEASE NOTE THAT COURIER OPTIONS MAY VARY DEPENDING ON THE DELIVERY DESTINATION.

6.3. PLEASE ENSURE YOUR SHIPPING INFORMATION IS ACCURATE AND COMPLETE. WE ARE NOT RESPONSIBLE FOR DELAYS, LOST SHIPMENTS OR FAILED DELIVERIES CAUSED BY INCORRECT, INCOMPLETE OR UNDELIVERABLE ADDRESSES, OR WHEN DELIVERY IS TO PO BOXES, FREIGHT FORWARDERS OR ADDRESSES WE HAVE SPECIFICALLY EXCLUDED.

6.4. WE WILL USE REASONABLE EFFORTS TO DELIVER PRODUCTS WITHIN THE ESTIMATED TIMEFRAMES COMMUNICATED AT CHECKOUT AND, EXCEPT IN CASES OF FORCE MAJEURE, IN NO EVENT LATER THAN 30 DAYS FROM THE DATE OF ORDER ACCEPTANCE.

6.5. WE WILL NOTIFY YOU BY EMAIL WHEN YOUR ORDER HAS SHIPPED AND, WHERE PROVIDED, SHARE A TRACKING LINK SO YOU MAY MONITOR THE STATUS OF YOUR DELIVERY.

6.6. IF YOU HAVE SELECTED IN-STORE COLLECTION WHERE OFFERED, YOU MUST COLLECT WITHIN THE PERIOD STATED IN THE COLLECTION EMAIL AND PRESENT THE ORDER CONFIRMATION AND A VALID ID OR AUTHORISATION AS REQUIRED.

7. RISK AND TITLE

7.1. TITLE TO THE PRODUCTS PASSES TO YOU ON DELIVERY.

7.2. RISK OF LOSS OR DAMAGE PASSES TO YOU WHEN THE PRODUCTS ARE DELIVERED TO THE ADDRESS YOU PROVIDED OR WHEN YOU, OR A PERSON OR AGENT DESIGNATED BY YOU, TAKE PHYSICAL POSSESSION OF THE PRODUCTS.

8. RETURNS AND EXCHANGES

8.1. RETURNS AND EXCHANGES ARE GOVERNED BY OUR RETURN POLICY AS PUBLISHED ON THE WEBSITE. PLEASE REVIEW THAT POLICY FOR FULL DETAILS.

8.2. UNLESS A PRODUCT IS MARKED AS NON-RETURNABLE OR IS PERSONALISED, YOU MAY RETURN PRODUCTS IN ACCORDANCE WITH THE RETURN POLICY PROVIDED THEY ARE UNUSED, UNALTERED, UNDAMAGED, AND RETURNED IN THEIR ORIGINAL PACKAGING WITH ALL TAGS, ACCESSORIES AND DOCUMENTATION.

8.3. PERSONALISED PRODUCTS ARE NOT RETURNABLE EXCEPT WHERE REQUIRED BY APPLICABLE LAW.

8.4. IF A RETURN DOES NOT MEET THE RETURN CONDITIONS WE MAY RETURN THE PRODUCT TO YOU, AND YOU MAY BE LIABLE FOR RETURN SHIPPING COSTS.

9. FAULTY PRODUCTS

9.1. IF YOU BELIEVE A PRODUCT IS DEFECTIVE, NOT AS DESCRIBED OR INCOMPLETE, CONTACT CUSTOMER SERVICE IMMEDIATELY USING THE CONTACT DETAILS BELOW.

9.2. WHERE A DEFECT IS CONFIRMED, YOU MAY BE ENTITLED TO A REPAIR, REPLACEMENT OR REFUND IN ACCORDANCE WITH APPLICABLE LAW. WHERE REQUIRED, WE WILL COVER REASONABLE RETURN DELIVERY COSTS FOR DEFECTIVE PRODUCTS.

10. LIABILITY

10.1. NOTHING IN THESE TERMS SHALL LIMIT LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE, FRAUD OR FRAUDULENT MISREPRESENTATION, OR FOR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED BY LAW.

10.2. SUBJECT TO CLAUSE 10.1, OUR LIABILITY FOR LOSS OR DAMAGE ARISING FROM OR IN CONNECTION WITH THESE TERMS IS LIMITED TO THE AMOUNT PAID FOR THE RELEVANT PRODUCTS.

11. INTELLECTUAL PROPERTY

11.1. ALL TRADEMARKS, LOGOS, PRODUCT DESIGNS, IMAGES AND CONTENT ON THE WEBSITE ARE THE PROPERTY OF BEAUTY QUEEN OR ITS LICENSORS AND ARE PROTECTED BY INTELLECTUAL PROPERTY LAWS.

11.2. NO RIGHTS OR LICENSES IN RESPECT OF THESE INTELLECTUAL PROPERTY RIGHTS ARE GRANTED TO YOU OTHER THAN FOR THE PURPOSES OF PURCHASING AND USING PRODUCTS AS PERMITTED BY THESE TERMS.

12. PROMOTIONS AND OFFERS

12.1. PROMOTIONS, DISCOUNTS AND SPECIAL OFFERS MAY BE PROVIDED FROM TIME TO TIME. TERMS AND ELIGIBILITY FOR ANY PROMOTION WILL BE SET OUT ON THE WEBSITE.

12.2. PROMOTIONS MAY NOT BE COMBINED UNLESS EXPRESSLY STATED. WE RESERVE THE RIGHT TO REFUSE PARTICIPATION IN A PROMOTION FOR LEGITIMATE REASONS, INCLUDING SUSPECTED FRAUD.

13. PERSONALISED PRODUCTS

13.1. IF YOU ORDER A PERSONALISED PRODUCT, PLEASE CHECK YOUR INPUT CAREFULLY BEFORE SUBMITTING YOUR ORDER. ONCE PRODUCED, PERSONALISED TEXT WILL BE REPRODUCED EXACTLY AS SUBMITTED AND CANNOT BE AMENDED.

13.2. THE RIGHT OF WITHDRAWAL DOES NOT APPLY TO PERSONALISED PRODUCTS EXCEPT AS REQUIRED BY LAW.

13.3. YOU MUST NOT SUBMIT PERSONALISED CONTENT THAT INFRINGES THIRD PARTY RIGHTS, IS ILLEGAL, OFFENSIVE, DEFAMATORY, PORNOGRAPHIC, HATESPEECH, OR OTHERWISE INAPPROPRIATE. WE RESERVE THE RIGHT TO REFUSE OR CANCEL PERSONALISED ORDERS THAT VIOLATE THESE REQUIREMENTS.

14. GOVERNING LAW AND JURISDICTION

14.1. THESE TERMS AND ANY CONTRACTS MADE UNDER THEM ARE GOVERNED BY THE LAWS OF THE HONG KONG SPECIAL ADMINISTRATIVE REGION.

14.2. DISPUTES ARISING OUT OF OR IN CONNECTION WITH THESE TERMS MAY BE SUBJECT TO THE JURISDICTION OF THE COURTS WHERE YOU RESIDE OR YOUR DOMICILE IS LOCATED, IN ACCORDANCE WITH APPLICABLE LAW.

15. CONTACT US

FOR QUESTIONS, ASSISTANCE OR TO EXERCISE YOUR RIGHTS UNDER THESE TERMS, PLEASE CONTACT US:

BEAUTY QUEEN LIMITED

SHOP 331, 3/F, NEW TOWN MALL, 65 ARGYLE STREET, MONG KOK, HONG KONG SAR

EMAIL: CONTACT@BEAUTYQUEENHK.COM

PHONE: +852 9107 2866

16. MISCELLANEOUS

16.1. IF ANY PROVISION OF THESE TERMS IS HELD TO BE INVALID OR UNENFORCEABLE, THE REMAINING PROVISIONS SHALL REMAIN IN FULL FORCE AND EFFECT.

16.2. NO FAILURE OR DELAY BY US IN EXERCISING ANY RIGHT SHALL OPERATE AS A WAIVER OF THAT RIGHT.

END OF TERMS AND CONDITIONS OF SALE.